The Potential Effects of Language and Product in Chinese Advertising Performance

Fang Liu; Dick Mizerski; K. Kirsner

The Potential Effects of Language and Product in Chinese Advertising Performance

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)
Editors	S. Chetty, B. Collins
Place of Publication	Auckland
Publisher	Massey University
Pages	1-9
Volume	1
Edition	Massey University, Auckland
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	Australian and New Zealand Marketing Academy Conference: ANZMAC - Auckland, New Zealand Duration: 1 Dec 2001 → 5 Dec 2001

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Country/Territory	New Zealand
City	Auckland
Period	1/12/01 → 5/12/01

Cite this

@inproceedings{b9d06db6f25748ae9d5b4decb1374503,

title = "The Potential Effects of Language and Product in Chinese Advertising Performance",

author = "Fang Liu and Dick Mizerski and K. Kirsner",

year = "2001",

language = "English",

isbn = "0473082063",

volume = "1",

pages = "1--9",

editor = "S. Chetty and B. Collins",

booktitle = "Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)",

publisher = "Massey University",

address = "New Zealand",

edition = "Massey University, Auckland",

note = "Australian and New Zealand Marketing Academy Conference : ANZMAC ; Conference date: 01-12-2001 Through 05-12-2001",

}

Liu, F , Mizerski, D & Kirsner, K 2001, The Potential Effects of Language and Product in Chinese Advertising Performance. in S Chetty & B Collins (eds), Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). Massey University, Auckland edn, vol. 1, Massey University, Auckland, pp. 1-9, Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, 1/12/01.

The Potential Effects of Language and Product in Chinese Advertising Performance. / Liu, Fang ; Mizerski, Dick; Kirsner, K.

Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). ed. / S. Chetty; B. Collins. Vol. 1 Massey University, Auckland. ed. Auckland : Massey University, 2001. p. 1-9.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The Potential Effects of Language and Product in Chinese Advertising Performance

AU - Liu, Fang

AU - Mizerski, Dick

AU - Kirsner, K.

PY - 2001

Y1 - 2001

M3 - Conference paper

SN - 0473082063

VL - 1

SP - 1

EP - 9

BT - Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)

A2 - Chetty, S.

A2 - Collins, B.

PB - Massey University

CY - Auckland

T2 - Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2001 through 5 December 2001

ER -