The Politics of Mapping and Regional Branding: New spheres of rural contestation

Adele Millard

Research output: Chapter in Book/Conference paperConference paper

Abstract

Australia's three tiers of government have introduced regional branding to facilitate the development of management and marketing synergies between agri-food businesses operating within geographic proximity of each other. Agri-food mapping is integral in leveraging reginal brands, and the farmers and agri-tourism operators they represent, into consumer domains. The intent of the federal, state and local governments is to enhance regional development unilaterally. However, in the Southern Forests Region, the "narrative economy" of the state's lucrative black truffle industry has considerable influence over brand management and agri-food mapping. Truffle farmers' contestations over economic, cultural and symbolic capital prolematise the strategic and cartographic mapping processes for the region as a whole.
Original languageEnglish
Title of host publicationThe XXVI European Society for Rural Sociology Congress On-line Proceedings
Subtitle of host publicationPlaces of Possibility? Rural Societies in a Neoliberal World
EditorsL-A. Sutherland, K. Brown, M. Currie, R. do Carmo, J. Duncan, M. Kohe, A. Koutsouris, R.B. Larsen, D. Maye, E. Noe, T. Oedl-Wiser, L. Philip, P. Pospech, E.D. Rasch, M.J. Rivera, M. Schermer, S. Shortall, P. Starosta, S. Sumane, R. Wilkie, M. Woods
Place of PublicationAberdeen, United Kingdom
PublisherEuropean Society for Rural Sociology
Pages116-117
Number of pages2
ISBN (Electronic) 9780902701144
Publication statusPublished - 26 Feb 2016
EventEuropean Society for Rural Sociology Congress: Places of Possibility? Rural Societies in a Neoliberal World - Aberdeen Exhibition & Conference Centre, Aberdeen, United Kingdom
Duration: 18 Aug 201521 Aug 2015
Conference number: XXVI
https://esrs2015.hutton.ac.uk/

Conference

ConferenceEuropean Society for Rural Sociology Congress
Abbreviated titleESRS Congress
CountryUnited Kingdom
CityAberdeen
Period18/08/1521/08/15
Internet address

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