@inproceedings{3985ba218be7479e8b8a3de9824ab7f5,
title = "The odyssey down under: Qualitative research methods in consumer research",
author = "Simone Pettigrew",
year = "2007",
language = "English",
volume = "CD Rom",
pages = "CD Rom",
editor = "Jean-Luc Giannelloni",
booktitle = "23eme Congres International de l{\'A}FM",
publisher = "Association of French Marketers Conference",
edition = "Aix-Les-Bains, France",
note = "The odyssey down under: Qualitative research methods in consumer research ; Conference date: 01-01-2007",
}