The odyssey down under: Qualitative research methods in consumer research

Simone Pettigrew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication23eme Congres International de lÁFM
EditorsJean-Luc Giannelloni
Place of PublicationFrance
PublisherAssociation of French Marketers Conference
PagesCD Rom
VolumeCD Rom
EditionAix-Les-Bains, France
Publication statusPublished - 2007
EventThe odyssey down under: Qualitative research methods in consumer research - Aix-Les-Bains, France
Duration: 1 Jan 2007 → …

Conference

ConferenceThe odyssey down under: Qualitative research methods in consumer research
Period1/01/07 → …

Cite this

Pettigrew, S. (2007). The odyssey down under: Qualitative research methods in consumer research. In J-L. Giannelloni (Ed.), 23eme Congres International de lÁFM (Aix-Les-Bains, France ed., Vol. CD Rom, pp. CD Rom). Association of French Marketers Conference.