The nurturing of relationships with retail customers

L. Mcsherry; T. Ward; Sharon Purchase

The nurturing of relationships with retail customers

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy Conference
Editors	Robert N Shaw, Stewart Adam, Heath McDonald
Place of Publication	Deakin University, Geelong, Australia
Publisher	Learning Services
Pages	711-717
Volume	7
Edition	Deakin University, Victoria
Publication status	Published - 2002
Event	The nurturing of relationships with retail customers - Deakin University, Victoria Duration: 1 Jan 2002 → …

Conference

Conference	The nurturing of relationships with retail customers
Period	1/01/02 → …

Cite this

@inproceedings{c1a0401047674b02baf25779c70040b3,

title = "The nurturing of relationships with retail customers",

author = "L. Mcsherry and T. Ward and Sharon Purchase",

year = "2002",

language = "English",

volume = "7",

pages = "711--717",

editor = "Shaw, {Robert N} and Stewart Adam and Heath McDonald",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference",

publisher = "Learning Services",

edition = "Deakin University, Victoria",

note = "The nurturing of relationships with retail customers ; Conference date: 01-01-2002",

}

Mcsherry, L, Ward, T & Purchase, S 2002, The nurturing of relationships with retail customers. in RN Shaw, S Adam & H McDonald (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference. Deakin University, Victoria edn, vol. 7, Learning Services, Deakin University, Geelong, Australia, pp. 711-717, The nurturing of relationships with retail customers, 1/01/02.

The nurturing of relationships with retail customers. / Mcsherry, L.; Ward, T.; Purchase, Sharon.
Proceedings of the Australian and New Zealand Marketing Academy Conference. ed. / Robert N Shaw; Stewart Adam; Heath McDonald. Vol. 7 Deakin University, Victoria. ed. Deakin University, Geelong, Australia: Learning Services, 2002. p. 711-717.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The nurturing of relationships with retail customers

AU - Mcsherry, L.

AU - Ward, T.

AU - Purchase, Sharon

PY - 2002

Y1 - 2002

M3 - Conference paper

VL - 7

SP - 711

EP - 717

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference

A2 - Shaw, Robert N

A2 - Adam, Stewart

A2 - McDonald, Heath

PB - Learning Services

CY - Deakin University, Geelong, Australia

T2 - The nurturing of relationships with retail customers

Y2 - 1 January 2002

ER -