The nurturing of relationships with retail customers

L. Mcsherry, T. Ward, Sharon Purchase

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference
EditorsRobert N Shaw, Stewart Adam, Heath McDonald
Place of PublicationDeakin University, Geelong, Australia
PublisherLearning Services
Pages711-717
Volume7
EditionDeakin University, Victoria
Publication statusPublished - 2002
EventThe nurturing of relationships with retail customers - Deakin University, Victoria
Duration: 1 Jan 2002 → …

Conference

ConferenceThe nurturing of relationships with retail customers
Period1/01/02 → …

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