@inproceedings{0545e0aadd934149b58b9fae1866f96b,
title = "The moderating influence of hedonic consumption in an extended theory of planned behaviour",
author = "R. Lee and Jamie Murphy and E. Swilley",
year = "2007",
language = "English",
isbn = "0888839",
volume = "18",
pages = "339--340",
editor = "Jakki Mohr and Robert Fisher",
booktitle = "2007 AMA Summer Marketing Educator's Conference",
publisher = "American Marketing Association",
address = "United States",
edition = "Washington DC, U.S.A.",
note = "The moderating influence of hedonic consumption in an extended theory of planned behaviour ; Conference date: 01-01-2007",
}