The moderating influence of hedonic consumption in an extended theory of planned behaviour

R. Lee, Jamie Murphy, E. Swilley

Research output: Chapter in Book/Conference paperConference paper

2 Citations (Scopus)
Original languageEnglish
Title of host publication2007 AMA Summer Marketing Educator's Conference
EditorsJakki Mohr, Robert Fisher
Place of PublicationChicago, Illinois, United States of America
PublisherAmerican Marketing Association
Pages339-340
Volume18
EditionWashington DC, U.S.A.
ISBN (Print)0888839
Publication statusPublished - 2007
EventThe moderating influence of hedonic consumption in an extended theory of planned behaviour - Washington DC, U.S.A.
Duration: 1 Jan 2007 → …

Conference

ConferenceThe moderating influence of hedonic consumption in an extended theory of planned behaviour
Period1/01/07 → …

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