The member wears four hats: a member identification framework for co-operative enterprises

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Abstract

Co-operative and mutual enterprises (CMEs) are organisations in which buyers or suppliers are also the owners, shareholders and members of a community of purpose. Member heterogeneity and commitment have been reported in the literature, but the drivers of member commitment remain poorly understood. This paper proposes that members identify with their CME as patrons, investors, owners, and community members; wearing "Four Hats" (4Hs). A case study analysis of three Australian producer co-operatives examined directors and managers perceptions of factors influencing members' commitment and delivery of a member value proposition. The 4Hs emerge as stable patterns and the cross-case analysis illustrates their strategic importance and link to member value proposition.
Original languageEnglish
Pages (from-to)20-33
Number of pages14
JournalJournal of Co-operative Organization and Management
Volume6
Issue number1
DOIs
Publication statusPublished - Jun 2018

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Owners
Value proposition
Investors
Case analysis
Buyers
Shareholders
Influencing factors
Managers
Suppliers

Cite this

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title = "The member wears four hats: a member identification framework for co-operative enterprises",
abstract = "Co-operative and mutual enterprises (CMEs) are organisations in which buyers or suppliers are also the owners, shareholders and members of a community of purpose. Member heterogeneity and commitment have been reported in the literature, but the drivers of member commitment remain poorly understood. This paper proposes that members identify with their CME as patrons, investors, owners, and community members; wearing {"}Four Hats{"} (4Hs). A case study analysis of three Australian producer co-operatives examined directors and managers perceptions of factors influencing members' commitment and delivery of a member value proposition. The 4Hs emerge as stable patterns and the cross-case analysis illustrates their strategic importance and link to member value proposition.",
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author = "{Mamouni Limnios}, Elena and Timothy Mazzarol and Geoffrey Soutar and Kadambot Siddique",
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AU - Mazzarol, Timothy

AU - Soutar, Geoffrey

AU - Siddique, Kadambot

PY - 2018/6

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N2 - Co-operative and mutual enterprises (CMEs) are organisations in which buyers or suppliers are also the owners, shareholders and members of a community of purpose. Member heterogeneity and commitment have been reported in the literature, but the drivers of member commitment remain poorly understood. This paper proposes that members identify with their CME as patrons, investors, owners, and community members; wearing "Four Hats" (4Hs). A case study analysis of three Australian producer co-operatives examined directors and managers perceptions of factors influencing members' commitment and delivery of a member value proposition. The 4Hs emerge as stable patterns and the cross-case analysis illustrates their strategic importance and link to member value proposition.

AB - Co-operative and mutual enterprises (CMEs) are organisations in which buyers or suppliers are also the owners, shareholders and members of a community of purpose. Member heterogeneity and commitment have been reported in the literature, but the drivers of member commitment remain poorly understood. This paper proposes that members identify with their CME as patrons, investors, owners, and community members; wearing "Four Hats" (4Hs). A case study analysis of three Australian producer co-operatives examined directors and managers perceptions of factors influencing members' commitment and delivery of a member value proposition. The 4Hs emerge as stable patterns and the cross-case analysis illustrates their strategic importance and link to member value proposition.

KW - co-operatives

KW - mutual enterprises

KW - CME

KW - member value proposition

KW - commitment

KW - four hats

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DO - 10.1016/j.jcom.2018.03.003

M3 - Article

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SP - 20

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JO - Journal of Co-operative Organization and Management

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