The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective

Sanjit Roy, W.M. Lassar, G.T. Butaney

Research output: Contribution to journalArticle

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)1828-1849
JournalEuropean Journal of Marketing
Volume48
Issue number9/10
DOIs
Publication statusPublished - 2014

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