The marketing practices-performance relationship in professional service firms

Jill Sweeney, Geoff Soutar, J.R. Mccoll-Kennedy

Research output: Contribution to journalArticle

30 Citations (Scopus)
Original languageEnglish
Pages (from-to)292-316
JournalJournal of Service Management
Volume22
Issue number3
DOIs
Publication statusPublished - 2011

Cite this