The marketing implications of traditional and ICT-mediated leisure activities

S.F. Zorn, Jamie Murphy

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publication3Rs: Reputation, Responsibility and Relevance
EditorsM. Thyne, K.R. Deans
Place of PublicationNew Zealand
PublisherSchool of Business, Otago University
Pages2909-2915
Volumen/a
EditionDunedin, New Zealand
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventThe marketing implications of traditional and ICT-mediated leisure activities - Dunedin, New Zealand
Duration: 1 Jan 2007 → …

Conference

ConferenceThe marketing implications of traditional and ICT-mediated leisure activities
Period1/01/07 → …

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