The Kimchi-Bitch Cultural Complex: Modern Misogyny, Memes, and Millennial Men in South Korea

Amalya Layla Ashman

Research output: Chapter in Book/Conference paperChapterpeer-review

Abstract

This chapter investigates the online culture of misogyny in South Korea by analyzing a widely circulated meme, or stereotype, of young Korean women, known as the kimchi-nyeo, or the kimchi-bitch. It argues that internet memes, which carry deep cultural significance like kimchi-bitch, can be compared to a post-Jungian cultural complex. As a cultural complex, the kimchi-bitch reveals an interplay of shadow identification and projection in the contemporary gender politics of South Korean society, which harkens back to another early-twentieth-century crisis of masculinity (and modernity) embodied by the pejorative Modern Girl: Korea’s seductive, voguish flapper girls.
Original languageEnglish
Title of host publicationCultural Complexes in China, Japan, Korea, and Taiwan: Spokes of the Wheel
EditorsThomas Singer
Place of PublicationNew York
PublisherRoutledge
Chapter10
Pages227-258
Number of pages32
ISBN (Electronic)9781003007647
ISBN (Print)9780367441050
DOIs
Publication statusPublished - 2021

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