The Influence of Warnings on Product Placements

M. Bennett, Anthony Pecotich, S. Putrevu

Research output: Chapter in Book/Conference paperConference paper

6 Citations (Scopus)
Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research
EditorsB. Dubois, T. Lowrey, L.I. Shrum, M. Vanhuele
Place of PublicationParis
PublisherThe Consumer Research Association
Pages1-8
Volume4
EditionJouy-en-Josas, Paris
Publication statusPublished - 1999
EventThe Influence of Warnings on Product Placements - Jouy-en-Josas, Paris
Duration: 1 Jan 1999 → …

Conference

ConferenceThe Influence of Warnings on Product Placements
Period1/01/99 → …

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