The Influence of Warnings on Product Placements

M. Bennett, Anthony Pecotich, S. Putrevu

Research output: Chapter in Book/Conference paperConference paper

6 Citations (Scopus)
Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research
EditorsB. Dubois, T. Lowrey, L.I. Shrum, M. Vanhuele
Place of PublicationParis
PublisherThe Consumer Research Association
Pages1-8
Volume4
EditionJouy-en-Josas, Paris
Publication statusPublished - 1999
EventThe Influence of Warnings on Product Placements - Jouy-en-Josas, Paris
Duration: 1 Jan 1999 → …

Conference

ConferenceThe Influence of Warnings on Product Placements
Period1/01/99 → …

Cite this

Bennett, M., Pecotich, A., & Putrevu, S. (1999). The Influence of Warnings on Product Placements. In B. Dubois, T. Lowrey, L. I. Shrum, & M. Vanhuele (Eds.), European Advances in Consumer Research (Jouy-en-Josas, Paris ed., Vol. 4, pp. 1-8). Paris: The Consumer Research Association.