The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements

Fang Liu; Y. Wei; Geoff Soutar

The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

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Original language	English
Title of host publication	2015 ANZMAC Conference Proceedings
Place of Publication	https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-8
Volume	n/a
ISBN (Print)	14413582
Publication status	Published - 2015
Event	Australia and New Zealand Marketing Academy Conference: Innovation and Growth Strategies in Marketing - UNSW Australia, Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference

Conference	Australia and New Zealand Marketing Academy Conference
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Internet address	http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{b1d4ad24a29043029c0961d0212e2f85,

title = "The Influence of Perceived Advertising Congruity on Chinese Ecotourists{\textquoteright} Attitude towards Australian Ecotourism Advertisements",

author = "Fang Liu and Y. Wei and Geoff Soutar",

year = "2015",

language = "English",

isbn = "14413582",

volume = "n/a",

pages = "1--8",

booktitle = "2015 ANZMAC Conference Proceedings",

publisher = "Promaco Conventions Pty. Ltd.",

note = "Australia and New Zealand Marketing Academy Conference : Innovation and Growth Strategies in Marketing, ANZMAC ; Conference date: 30-11-2015 Through 02-12-2015",

url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}

Liu, F, Wei, Y & Soutar, G 2015, The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements. in 2015 ANZMAC Conference Proceedings. vol. n/a, Promaco Conventions Pty. Ltd., https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf, pp. 1-8, Australia and New Zealand Marketing Academy Conference, Sydney, Australia, 30/11/15.

The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements. / Liu, Fang; Wei, Y.; Soutar, Geoff.

2015 ANZMAC Conference Proceedings. Vol. n/a https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf : Promaco Conventions Pty. Ltd., 2015. p. 1-8.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements

AU - Liu, Fang

AU - Wei, Y.

AU - Soutar, Geoff

PY - 2015

Y1 - 2015

M3 - Conference paper

SN - 14413582

VL - n/a

SP - 1

EP - 8

BT - 2015 ANZMAC Conference Proceedings

PB - Promaco Conventions Pty. Ltd.

CY - https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf

T2 - Australia and New Zealand Marketing Academy Conference

Y2 - 30 November 2015 through 2 December 2015

ER -