The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements

Research output: Chapter in Book/Conference paperConference paper

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Original languageEnglish
Title of host publication2015 ANZMAC Conference Proceedings
Place of Publicationhttps://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf
PublisherPromaco Conventions Pty. Ltd.
Pages1-8
Volumen/a
ISBN (Print)14413582
Publication statusPublished - 2015
EventAustralia and New Zealand Marketing Academy Conference: Innovation and Growth Strategies in Marketing - UNSW Australia, Sydney, Australia
Duration: 30 Nov 20152 Dec 2015
http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
CountryAustralia
CitySydney
Period30/11/152/12/15
Internet address

Cite this

Liu, F., Wei, Y., & Soutar, G. (2015). The Influence of Perceived Advertising Congruity on Chinese Ecotourists’ Attitude towards Australian Ecotourism Advertisements. In 2015 ANZMAC Conference Proceedings (Vol. n/a, pp. 1-8). https://www.business.unsw.edu.au/Campaigns-Site/anzmac/Documents/2015-ANZMAC-Conference-Proceedings.pdf: Promaco Conventions Pty. Ltd..