The Influence of Negative Publicity on Brand Equity: Attribution, Image, Attitude and Purchase Intention

Research output: Contribution to journalArticle

LanguageEnglish
JournalJournal of Product & Brand Management
StateAccepted/In press - Sep 2018

Cite this

@article{c54c067785a041fbae7907caf4b958c2,
title = "The Influence of Negative Publicity on Brand Equity: Attribution, Image, Attitude and Purchase Intention",
keywords = "branding, Negative publicity, brand equity, brand image, brand attitude",
author = "Fang Liu",
year = "2018",
month = "9",
language = "English",
journal = "Journal of Product & Brand Management",
issn = "1061-0421",
publisher = "Emerald Group Publishing Limited",

}

TY - JOUR

T1 - The Influence of Negative Publicity on Brand Equity: Attribution, Image, Attitude and Purchase Intention

AU - Liu,Fang

PY - 2018/9

Y1 - 2018/9

KW - branding

KW - Negative publicity

KW - brand equity

KW - brand image

KW - brand attitude

M3 - Article

JO - Journal of Product & Brand Management

T2 - Journal of Product & Brand Management

JF - Journal of Product & Brand Management

SN - 1061-0421

ER -