The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia

Ahmed Suhail Ajina, Arnold Japutra, Bang Nguyen, Sharifah Faridah Syed Alwi, Ali H. Al-Hajla

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia'. Together they form a unique fingerprint.

Business & Economics