The Impacts of Negative Emotion and The Nature of an Event on Consumer Reactions to Negative Publicity

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	2011 Annual Conference of China Marketing Science
Place of Publication	Guangzhou, China
Publisher	Journal of Marketing Science Editorial Board
Pages	1-9
Volume	NA
Publication status	Published - 2011
Event	2011 Annual Conference of China Marketing Science - Guangzhou, China Duration: 19 Aug 2011 → 22 Aug 2011

Conference	2011 Annual Conference of China Marketing Science
Country/Territory	China
City	Guangzhou
Period	19/08/11 → 22/08/11

Cite this

@inproceedings{46cd65a7724f4d2793d96697a79b71e5,

title = "The Impacts of Negative Emotion and The Nature of an Event on Consumer Reactions to Negative Publicity",

author = "Fang Liu",

year = "2011",

language = "English",

volume = "NA",

pages = "1--9",

booktitle = "2011 Annual Conference of China Marketing Science",

publisher = "Journal of Marketing Science Editorial Board",

note = "2011 Annual Conference of China Marketing Science ; Conference date: 19-08-2011 Through 22-08-2011",

}

TY - GEN

T1 - The Impacts of Negative Emotion and The Nature of an Event on Consumer Reactions to Negative Publicity

AU - Liu, Fang

PY - 2011

Y1 - 2011

M3 - Conference paper

VL - NA

SP - 1

EP - 9

BT - 2011 Annual Conference of China Marketing Science

PB - Journal of Marketing Science Editorial Board

CY - Guangzhou, China

T2 - 2011 Annual Conference of China Marketing Science

Y2 - 19 August 2011 through 22 August 2011

ER -