The Impact of Shopping Experience on Consumer Behaviour: A Study of Music Retail Stores

Rony Gabbay, J. Yong

Research output: Chapter in Book/Conference paperChapterpeer-review

Original languageEnglish
Title of host publicationInternational Business and Cross Cultural Marketing: Contemporary Research in Selected Countries
EditorsG. Ogunmokun, R. Gabbay
Place of PublicationPerth, Western Australia
PublisherAcademic Press International
ISBN (Print)0 9585720 97
Publication statusPublished - 2004

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