Original language | English |
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Title of host publication | International Business and Cross Cultural Marketing: Contemporary Research in Selected Countries |
Editors | G. Ogunmokun, R. Gabbay |
Place of Publication | Perth, Western Australia |
Publisher | Academic Press International |
Pages | 29-60 |
ISBN (Print) | 0 9585720 97 |
Publication status | Published - 2004 |
The Impact of Shopping Experience on Consumer Behaviour: A Study of Music Retail Stores
Rony Gabbay, J. Yong
Research output: Chapter in Book/Conference paper › Chapter › peer-review