This paper expands the previous work of Still and Soutar (2001) and Still, Soutar and Walker (2003a, 2003b) by considering generational differences in the start-up goals and later satisfaction of women small business proprietors in two different business locations - home based and non-home based.The results reveal generational differences across the locations both in respect to goals and satisfactions achieved. The results have implications for policy makers and researchers alike.
|Journal||Small Enterprise Research: The Journal of SEAANZ|
|Publication status||Published - 2005|
Still, L., Soutar, G., & Walker, E. A. (2005). The Impact of Gender and Generation on the Start-Up Goals and Satisfaction of Home-Based and Commercial Enterprises. Small Enterprise Research: The Journal of SEAANZ, 13(1), 72-80.