The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector

Anthony Pecotich, M. Pressley, D. Roth

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationNot available
EditorsJ. Sureda
Place of PublicationEsade, Barcelona
PublisherEuropean Marketing Academy
Pages1245-1267
Volume22
Publication statusPublished - 1993
EventThe Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector -
Duration: 1 Jan 1993 → …

Conference

ConferenceThe Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector
Period1/01/93 → …

Cite this

Pecotich, A., Pressley, M., & Roth, D. (1993). The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector. In J. Sureda (Ed.), Not available (Vol. 22, pp. 1245-1267). Esade, Barcelona: European Marketing Academy.
Pecotich, Anthony ; Pressley, M. ; Roth, D. / The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector. Not available. editor / J. Sureda. Vol. 22 Esade, Barcelona : European Marketing Academy, 1993. pp. 1245-1267
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author = "Anthony Pecotich and M. Pressley and D. Roth",
year = "1993",
language = "English",
volume = "22",
pages = "1245--1267",
editor = "J. Sureda",
booktitle = "Not available",
publisher = "European Marketing Academy",

}

Pecotich, A, Pressley, M & Roth, D 1993, The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector. in J Sureda (ed.), Not available. vol. 22, European Marketing Academy, Esade, Barcelona, pp. 1245-1267, The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector, 1/01/93.

The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector. / Pecotich, Anthony; Pressley, M.; Roth, D.

Not available. ed. / J. Sureda. Vol. 22 Esade, Barcelona : European Marketing Academy, 1993. p. 1245-1267.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector

AU - Pecotich, Anthony

AU - Pressley, M.

AU - Roth, D.

PY - 1993

Y1 - 1993

M3 - Conference paper

VL - 22

SP - 1245

EP - 1267

BT - Not available

A2 - Sureda, J.

PB - European Marketing Academy

CY - Esade, Barcelona

ER -

Pecotich A, Pressley M, Roth D. The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector. In Sureda J, editor, Not available. Vol. 22. Esade, Barcelona: European Marketing Academy. 1993. p. 1245-1267