The Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector

Anthony Pecotich, M. Pressley, D. Roth

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationNot available
EditorsJ. Sureda
Place of PublicationEsade, Barcelona
PublisherEuropean Marketing Academy
Pages1245-1267
Volume22
Publication statusPublished - 1993
EventThe Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector -
Duration: 1 Jan 1993 → …

Conference

ConferenceThe Impact of Ethnocentrism on the Country of Origin Effect in the Service Sector
Period1/01/93 → …

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