@inproceedings{3617dc8beb11423cb2463d8e6fff2117,
title = "The impact of customer-directed resources on front line employee's customer service self efficacy: An exploratory study",
author = "B.L. Seow and Jill Sweeney",
year = "2011",
language = "English",
isbn = "9780956112234",
volume = "online",
pages = "9 pages",
booktitle = "Academy of Marketing Conference 2011",
publisher = "University of Liverpool Management School (ULMS)",
note = "Academy of Marketing Conference 2011 ; Conference date: 05-07-2011 Through 07-07-2011",
}