The impact of control strategy and market entry decision process on export performance: an exploratory study of small-medium sized firms in Thailand

- Theingi, G. Ogunmokun

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the 27th Macromarketing Conference
EditorsJack Cadeaux, Anthony Pecotich
Place of PublicationSydney
PublisherUNSW Press
Pages16-32
Volume27
EditionUniversity of NSW, Sydney
ISBN (Print)0733419208
Publication statusPublished - 2002
EventThe impact of control strategy and market entry decision process on export performance: an exploratory study of small-medium sized firms in Thailand - University of NSW, Sydney
Duration: 1 Jan 2002 → …

Conference

ConferenceThe impact of control strategy and market entry decision process on export performance: an exploratory study of small-medium sized firms in Thailand
Period1/01/02 → …

Cite this

Theingi, ., & Ogunmokun, G. (2002). The impact of control strategy and market entry decision process on export performance: an exploratory study of small-medium sized firms in Thailand. In J. Cadeaux, & A. Pecotich (Eds.), Proceedings of the 27th Macromarketing Conference (University of NSW, Sydney ed., Vol. 27, pp. 16-32). UNSW Press.