The ‘gigification’ of work: Consideration of the challenges and opportunities

Alex Veen, David Oliver, Caleb Goods, Tom Barratt

Research output: Chapter in Book/Conference paperChapterpeer-review

1 Citation (Scopus)


This chapter will review and discuss the rise of the digitally enabled ‘gig’ economy, focusing on work and employment issues in this emergent segment of the economy in Australia and more globally. Enabled by advances in online communication, cloud-based computing, and mobile technology, ‘crowdwork’ and ‘platform-based’ on-demand work are currently reshaping industries, labour markets, and notions of work and employment; resulting in novel challenges for workers, organisations, and regulators. Propelled by entrepreneurs and venture capital, a form of hyper-flexible work has emerged where workers can offer their time, assets, and/or skills to organisations and consumers in both ‘global’ and ‘local’ markets at the ‘click of a button’. Crowdwork platforms are ‘virtual marketplaces’, which leverage global internet connectivity to balkanise labour forces and to create new geographical combinations of employers, workers and customers, and in turn the blurring of these categories. Platform-based ‘on-demand’ work, such as ridesharing and food-delivery, on the other hand, are still reliant upon traditional real-world tasks, however organised in novel ways.
Original languageEnglish
Title of host publicationContemporary Issues in Work and Organisations
Subtitle of host publicationActors and Institutions
EditorsRussell D. Lansbury, Anya Johnson, Diane van den Broek
Place of PublicationLondon
Number of pages15
ISBN (Electronic)9780429439919
Publication statusPublished - 13 Aug 2019

Publication series

NameContemporary Issues in Work and Organisations


Dive into the research topics of 'The ‘gigification’ of work: Consideration of the challenges and opportunities'. Together they form a unique fingerprint.

Cite this