The Export Marketing Mix: Standardization vs Adaption

Y. Gillet, Anthony Pecotich, S. Lysonski

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Not available
Editors	K.G. Grunert, D. Fuglede
Place of Publication	Aarhus, Denmark
Publisher	European Marketing Academy
Pages	1303-1307
Volume	21
Publication status	Published - 1992
Event	The Export Marketing Mix: Standardization vs Adaption - Duration: 1 Jan 1992 → …

Conference	The Export Marketing Mix: Standardization vs Adaption
Period	1/01/92 → …

Cite this

@inproceedings{d3bc38b27da14ce1bc21d4a054637128,

title = "The Export Marketing Mix: Standardization vs Adaption",

author = "Y. Gillet and Anthony Pecotich and S. Lysonski",

year = "1992",

language = "English",

volume = "21",

pages = "1303--1307",

editor = "K.G. Grunert and D. Fuglede",

booktitle = "Not available",

publisher = "European Marketing Academy",

note = "The Export Marketing Mix: Standardization vs Adaption ; Conference date: 01-01-1992",

}

TY - GEN

T1 - The Export Marketing Mix: Standardization vs Adaption

AU - Gillet, Y.

AU - Pecotich, Anthony

AU - Lysonski, S.

PY - 1992

Y1 - 1992

M3 - Conference paper

VL - 21

SP - 1303

EP - 1307

BT - Not available

A2 - Grunert, K.G.

A2 - Fuglede, D.

PB - European Marketing Academy

CY - Aarhus, Denmark

T2 - The Export Marketing Mix: Standardization vs Adaption

Y2 - 1 January 1992

ER -