The Export Marketing Mix: Standardization vs Adaption

Y. Gillet, Anthony Pecotich, S. Lysonski

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationNot available
EditorsK.G. Grunert, D. Fuglede
Place of PublicationAarhus, Denmark
PublisherEuropean Marketing Academy
Pages1303-1307
Volume21
Publication statusPublished - 1992
EventThe Export Marketing Mix: Standardization vs Adaption -
Duration: 1 Jan 1992 → …

Conference

ConferenceThe Export Marketing Mix: Standardization vs Adaption
Period1/01/92 → …

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