The objective of this program of study is to identify the most important attributes of Australian Service Organizations (ASO) marketers that are associated with firms' successful entrance into China. Study 1 is based on the literature of entrepreneur strategy applied to marketing international services in China. Study 2 investigates how an ASO marketer obtains informal information about critical requirements for a firm's success. Study 3 finds that the use of informal information is effective in improving entrepreneurial capabilities, and tends to mediate the respondents' "Perceived entrepreneurship of the firm."
|Qualification||Doctor of Philosophy|
|Award date||11 Nov 2016|
|Publication status||Unpublished - 2016|