Abstract
The objective of this program of study is to identify the most important attributes of Australian Service Organizations (ASO) marketers that are associated with firms' successful entrance into China. Study 1 is based on the literature of entrepreneur strategy applied to marketing international services in China. Study 2 investigates how an ASO marketer obtains informal information about critical requirements for a firm's success. Study 3 finds that the use of informal information is effective in improving entrepreneurial capabilities, and tends to mediate the respondents' "Perceived entrepreneurship of the firm."
Original language | English |
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Qualification | Doctor of Philosophy |
Awarding Institution |
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Award date | 11 Nov 2016 |
Publication status | Unpublished - 2016 |