The Effects of Cultural Values in Word-of-Mouth Communication

D. Lam, Alvin Lee, Dick Mizerski

Research output: Contribution to journalArticlepeer-review

137 Citations (Scopus)
Original languageEnglish
Pages (from-to)55-70
JournalJournal of International Marketing
Volume17
Issue number3
DOIs
Publication statusPublished - 2009

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