The Effects of Cultural Values in Word-of-Mouth Communication

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-70
Journal	Journal of International Marketing
Volume	17
Issue number	3
DOIs	https://doi.org/10.1509/jimk.17.3.55
Publication status	Published - 2009

Access to Document

@article{bb83ab566a8d48c2ba736dbd00f7b15a,

title = "The Effects of Cultural Values in Word-of-Mouth Communication",

author = "D. Lam and Alvin Lee and Dick Mizerski",

year = "2009",

doi = "10.1509/jimk.17.3.55",

language = "English",

volume = "17",

pages = "55--70",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

number = "3",

}