@inproceedings{6fad9b200a544ee4bfc2520f70794b64,
title = "The effects of a product placement in children's magazine on young readers' responses to the brand",
author = "{Sharma Acharya}, D. and Dick Mizerski and A.Y.C. Lee",
year = "2007",
language = "English",
isbn = "9781877156299",
volume = "n/a",
pages = "online",
editor = "M. Thyne and K.R. Deans",
booktitle = "3Rs: Reputation, Responsibility and Relevance",
publisher = "School of Business, Otago University",
edition = "Dunedin, New Zealand",
note = "The effects of a product placement in children's magazine on young readers' responses to the brand ; Conference date: 01-01-2007",
}