The effects of a product placement in children's magazine on young readers' responses to the brand

D. Sharma Acharya, Dick Mizerski, A.Y.C. Lee

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication3Rs: Reputation, Responsibility and Relevance
EditorsM. Thyne, K.R. Deans
Place of PublicationNew Zealand
PublisherSchool of Business, Otago University
Pagesonline
Volumen/a
EditionDunedin, New Zealand
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventThe effects of a product placement in children's magazine on young readers' responses to the brand - Dunedin, New Zealand
Duration: 1 Jan 2007 → …

Conference

ConferenceThe effects of a product placement in children's magazine on young readers' responses to the brand
Period1/01/07 → …

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