THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES

Deepa Sharma Acharya; Dick Mizerski; Alvin Lee

THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES

Deepa Sharma Acharya, Dick Mizerski, Alvin Lee

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference
Editors	Hairong Li, Shengmin Huang, Dinghai Jin
Place of Publication	Beijing, China
Publisher	American Academy of Advertising
Pages	132-139
Volume	1
Edition	Beijing, China
ISBN (Print)	9780931030383
Publication status	Published - 2009
Event	THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES - Beijing, China Duration: 1 Jan 2009 → …

Conference

Conference	THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES
Period	1/01/09 → …

Cite this

Sharma Acharya, D., Mizerski, D., & Lee, A. (2009). THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES. In H. Li, S. Huang, & D. Jin (Eds.), International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference (Beijing, China ed., Vol. 1, pp. 132-139). American Academy of Advertising.

Sharma Acharya, Deepa ; Mizerski, Dick ; Lee, Alvin. / THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES. International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference. editor / Hairong Li ; Shengmin Huang ; Dinghai Jin. Vol. 1 Beijing, China. ed. Beijing, China : American Academy of Advertising, 2009. pp. 132-139

@inproceedings{c014665d231746d6b4cc959262ce146c,

title = "THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES",

author = "{Sharma Acharya}, Deepa and Dick Mizerski and Alvin Lee",

year = "2009",

language = "English",

isbn = "9780931030383",

volume = "1",

pages = "132--139",

editor = "Hairong Li and Shengmin Huang and Dinghai Jin",

booktitle = "International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference",

publisher = "American Academy of Advertising",

edition = "Beijing, China",

note = "THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES ; Conference date: 01-01-2009",

}

Sharma Acharya, D, Mizerski, D & Lee, A 2009, THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES. in H Li, S Huang & D Jin (eds), International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference. Beijing, China edn, vol. 1, American Academy of Advertising, Beijing, China, pp. 132-139, THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES, 1/01/09.

THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES. / Sharma Acharya, Deepa; Mizerski, Dick; Lee, Alvin.
International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference. ed. / Hairong Li; Shengmin Huang; Dinghai Jin. Vol. 1 Beijing, China. ed. Beijing, China: American Academy of Advertising, 2009. p. 132-139.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

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T1 - THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES

AU - Sharma Acharya, Deepa

AU - Mizerski, Dick

AU - Lee, Alvin

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 9780931030383

VL - 1

SP - 132

EP - 139

BT - International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference

A2 - Li, Hairong

A2 - Huang, Shengmin

A2 - Jin, Dinghai

PB - American Academy of Advertising

CY - Beijing, China

T2 - THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES

Y2 - 1 January 2009

ER -

Sharma Acharya D, Mizerski D, Lee A. THE EFFECTS OF A PRODUCT PLACEMENT IN A CHILDREN'S MAGAZINE ON THE READERS' PURCHASE RELATED RESPONSES. In Li H, Huang S, Jin D, editors, International Conference Proceedings of the American Academy of Advertising 2009 Asia-Pacific Conference. Beijing, China ed. Vol. 1. Beijing, China: American Academy of Advertising. 2009. p. 132-139