The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	ANZMAC 2002 Conference Proceedings
Editors	R.N. Shaw, A. Stewart, McDonald
Place of Publication	Deakin University, Geelong, Victoria
Publisher	Learning Services
Pages	681-686
Volume	2002
Edition	Geelong, Victoria
Publication status	Published - 2002
Event	The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant - Geelong, Victoria Duration: 1 Jan 2002 → …

Conference	The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant
Period	1/01/02 → …

Cite this

@inproceedings{ca4695eb39024460a43aafe4dea520b5,

title = "The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant",

author = "C. Lambert and Dick Mizerski",

year = "2002",

language = "English",

volume = "2002",

pages = "681--686",

editor = "R.N. Shaw and A. Stewart and McDonald",

booktitle = "ANZMAC 2002 Conference Proceedings",

publisher = "Learning Services",

edition = "Geelong, Victoria",

note = "The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant ; Conference date: 01-01-2002",

}

Lambert, C & Mizerski, D 2002, The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant. in RN Shaw, A Stewart & McDonald (eds), ANZMAC 2002 Conference Proceedings. Geelong, Victoria edn, vol. 2002, Learning Services, Deakin University, Geelong, Victoria, pp. 681-686, The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant, 1/01/02.

The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant. / Lambert, C.; Mizerski, Dick.
ANZMAC 2002 Conference Proceedings. ed. / R.N. Shaw; A. Stewart; McDonald. Vol. 2002 Geelong, Victoria. ed. Deakin University, Geelong, Victoria: Learning Services, 2002. p. 681-686.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant

AU - Lambert, C.

AU - Mizerski, Dick

PY - 2002

Y1 - 2002

M3 - Conference paper

VL - 2002

SP - 681

EP - 686

BT - ANZMAC 2002 Conference Proceedings

A2 - Shaw, R.N.

A2 - Stewart, A.

A2 - McDonald, null

PB - Learning Services

CY - Deakin University, Geelong, Victoria

T2 - The Effects of a Premium Continuity Promotion On Buyers at a Quick Service Restaurant

Y2 - 1 January 2002

ER -