TY - JOUR
T1 - The effectiveness of youth audience participation at dance performances to promote the “Be Active” physical activity message.
AU - Mills, Christina
AU - Rosenberg, Michael
AU - Lovering, Lindsay
AU - Wood, Lisa
AU - Teal, Renee
PY - 2011/12
Y1 - 2011/12
N2 - Given the growing level of physical inactivity and obesity among young people, it is important to find creative and engaging ways to promote health to this group. Healthway sponsors dance organisations to promote the “Be Active” physical activity message. The purpose of this study was to evaluate the cognitive impact (i.e., message awareness, comprehension, acceptance, intention and action) of the Be Active message at sponsored dance performances participated in by young people as part of an audience.
AB - Given the growing level of physical inactivity and obesity among young people, it is important to find creative and engaging ways to promote health to this group. Healthway sponsors dance organisations to promote the “Be Active” physical activity message. The purpose of this study was to evaluate the cognitive impact (i.e., message awareness, comprehension, acceptance, intention and action) of the Be Active message at sponsored dance performances participated in by young people as part of an audience.
KW - Dance; health message; performing arts; physical activity; sponsorship; young people.
UR - http://education.unimelb.edu.au/__data/assets/pdf_file/0015/1106214/003_MILLS.pdf
M3 - Article
VL - 2
SP - 1
EP - 8
JO - UNESCO Observatory Journal: Multi-disciplinary Research in the Arts
JF - UNESCO Observatory Journal: Multi-disciplinary Research in the Arts
SN - 1835-2776
IS - 2
ER -