The effectiveness of youth audience participation at dance performances to promote the “Be Active” physical activity message.

Research output: Contribution to journalArticle

Abstract

Given the growing level of physical inactivity and obesity among young people, it is important to find creative and engaging ways to promote health to this group. Healthway sponsors dance organisations to promote the “Be Active” physical activity message. The purpose of this study was to evaluate the cognitive impact (i.e., message awareness, comprehension, acceptance, intention and action) of the Be Active message at sponsored dance performances participated in by young people as part of an audience.
Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalUNESCO Observatory Journal: Multi-disciplinary Research in the Arts
Volume2
Issue number2
Publication statusPublished - Dec 2011

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