Given the growing level of physical inactivity and obesity among young people, it is important to find creative and engaging ways to promote health to this group. Healthway sponsors dance organisations to promote the “Be Active” physical activity message. The purpose of this study was to evaluate the cognitive impact (i.e., message awareness, comprehension, acceptance, intention and action) of the Be Active message at sponsored dance performances participated in by young people as part of an audience.
|Number of pages||8|
|Journal||UNESCO Observatory Journal: Multi-disciplinary Research in the Arts|
|Publication status||Published - Dec 2011|