We use a volume-, magnitude-limited sample of nearby galaxies to investigate the effect of the environment on the Hi scaling relations. We confirm that the Hi-to-stellar mass ratio anticorrelates with stellar mass, stellar mass surface density and NUV -r colour across the whole range of parameters covered by our sample (109≲M*≲ 1011M⊙,7.5 ≲μ*≲ 9.5M⊙kpc-2, 2 ≲ NUV -r≲ 6mag). These scaling relations are also followed by galaxies in the Virgo cluster, although they are significantly offset towards lower gas content. Interestingly, the difference between field and cluster galaxies gradually decreases moving towards massive, bulge-dominated systems. By comparing our data with the predictions of chemo-spectrophotometric models of galaxy evolution, we show that starvation alone cannot explain the low gas content of Virgo spirals and that only ram-pressure stripping is able to reproduce our findings. Finally, motivated by previous studies, we investigate the use of a plane obtained from the relations between the Hi-to-stellar mass ratio, stellar mass surface density and NUV -r colour as a proxy for the Hi deficiency parameter. We show that the distance from the 'Hi gas fraction plane' can be used as an alternative estimate for the Hi deficiency, but only if carefully calibrated on pre-defined samples of 'unperturbed' systems. © 2011 The Authors Monthly Notices of the Royal Astronomical Society © 2011 RAS.