The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases

Dafina Rexha, K. Mizerski, Dick Mizerski

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationThe Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising
EditorsH. Cheng, K. Chan, E.W. Scripps
Place of PublicationAthens, Ohio, USA
PublisherAmerican Academy of Advertising
Pages89-98
VolumeN/A
EditionHong Kong
ISBN (Print)08832404
Publication statusPublished - 2005
EventThe Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases - Hong Kong
Duration: 1 Jan 2005 → …

Conference

ConferenceThe Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases
Period1/01/05 → …

Cite this

Rexha, D., Mizerski, K., & Mizerski, D. (2005). The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases. In H. Cheng, K. Chan, & E. W. Scripps (Eds.), The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising (Hong Kong ed., Vol. N/A, pp. 89-98). Athens, Ohio, USA: American Academy of Advertising.