The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases

Dafina Rexha; K. Mizerski; Dick Mizerski

The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases

Dafina Rexha, K. Mizerski, Dick Mizerski

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising
Editors	H. Cheng, K. Chan, E.W. Scripps
Place of Publication	Athens, Ohio, USA
Publisher	American Academy of Advertising
Pages	89-98
Volume	N/A
Edition	Hong Kong
ISBN (Print)	08832404
Publication status	Published - 2005
Event	The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases - Hong Kong Duration: 1 Jan 2005 → …

Conference

Conference	The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases
Period	1/01/05 → …

Cite this

Rexha, Dafina ; Mizerski, K. ; Mizerski, Dick. / The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases. The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising. editor / H. Cheng ; K. Chan ; E.W. Scripps. Vol. N/A Hong Kong. ed. Athens, Ohio, USA : American Academy of Advertising, 2005. pp. 89-98

@inproceedings{cf286287379e4aec9aeb177b72da01cd,

title = "The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases",

author = "Dafina Rexha and K. Mizerski and Dick Mizerski",

year = "2005",

language = "English",

isbn = "08832404",

volume = "N/A",

pages = "89--98",

editor = "H. Cheng and K. Chan and E.W. Scripps",

booktitle = "The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising",

publisher = "American Academy of Advertising",

edition = "Hong Kong",

note = "The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases ; Conference date: 01-01-2005",

}

Rexha, D, Mizerski, K & Mizerski, D 2005, The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases. in H Cheng, K Chan & EW Scripps (eds), The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising. Hong Kong edn, vol. N/A, American Academy of Advertising, Athens, Ohio, USA, pp. 89-98, The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases, 1/01/05.

The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases. / Rexha, Dafina; Mizerski, K.; Mizerski, Dick.

The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising. ed. / H. Cheng; K. Chan; E.W. Scripps. Vol. N/A Hong Kong. ed. Athens, Ohio, USA : American Academy of Advertising, 2005. p. 89-98.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases

AU - Rexha, Dafina

AU - Mizerski, K.

AU - Mizerski, Dick

PY - 2005

Y1 - 2005

M3 - Conference paper

SN - 08832404

VL - N/A

SP - 89

EP - 98

BT - The Proceedings of the 2005 Asia-Pacific Conference of The American Academy of Advertising

A2 - Cheng, H.

A2 - Chan, K.

A2 - Scripps, E.W.

PB - American Academy of Advertising

CY - Athens, Ohio, USA

T2 - The Effect of Sampling and Point of Purchase Advertising on Young Children's First Purchases

Y2 - 1 January 2005

ER -