The Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands

Thang Pham, K. Mizerski, Saalem Sadeque, Dick Mizerski

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne, Australia
PublisherPromaco Conventions Pty. Ltd.
Pages1-5
Volume1
EditionMelbourne, Australia
ISBN (Print)1 86308 158 5
Publication statusPublished - 2009
EventThe Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands - Melbourne, Australia
Duration: 1 Jan 2009 → …

Conference

ConferenceThe Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands
Period1/01/09 → …

Cite this