The Effect of Music on Behavioural Intentions: a Video Simulation of the Fashion Store Experience

Jill Sweeney, F. Wyber

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationINFORMS Marketing Science
EditorsH. Gatignon, E. Anderson
Place of PublicationFontainebleau, France
PublisherINSEAD
Pagesn/a
Volumen/a
EditionFontainebleau, France
Publication statusPublished - 1998
EventThe Effect of Music on Behavioural Intentions: a Video Simulation of the Fashion Store Experience - Fontainebleau, France
Duration: 1 Jan 1998 → …

Conference

ConferenceThe Effect of Music on Behavioural Intentions: a Video Simulation of the Fashion Store Experience
Period1/01/98 → …

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