The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements

Fang Liu, Dick Mizerski, Kim Kirsner

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAnzmac 2003 Conference Proceedings
EditorsR. Kennedy
Place of PublicationAdelaide, Australia
PublisherCorporate Profile Pty Ltd
PagesN/A
Volume2003
EditionAdelaide, Australia
ISBN (Print)0868039837
Publication statusPublished - 2003
EventThe Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements - Adelaide, Australia
Duration: 1 Jan 2003 → …

Conference

ConferenceThe Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements
Period1/01/03 → …

Cite this