The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements

Fang Liu; Dick Mizerski; Kim Kirsner

The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Anzmac 2003 Conference Proceedings
Editors	R. Kennedy
Place of Publication	Adelaide, Australia
Publisher	Corporate Profile Pty Ltd
Pages	N/A
Volume	2003
Edition	Adelaide, Australia
ISBN (Print)	0868039837
Publication status	Published - 2003
Event	The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements - Adelaide, Australia Duration: 1 Jan 2003 → …

Conference

Conference	The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements
Period	1/01/03 → …

Cite this

@inproceedings{edc68102a570495cb471da978ba3a4c8,

title = "The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements",

author = "Fang Liu and Dick Mizerski and Kim Kirsner",

year = "2003",

language = "English",

isbn = "0868039837",

volume = "2003",

pages = "N/A",

editor = "R. Kennedy",

booktitle = "Anzmac 2003 Conference Proceedings",

publisher = "Corporate Profile Pty Ltd",

edition = "Adelaide, Australia",

note = "The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements ; Conference date: 01-01-2003",

}

Liu, F , Mizerski, D & Kirsner, K 2003, The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements. in R Kennedy (ed.), Anzmac 2003 Conference Proceedings. Adelaide, Australia edn, vol. 2003, Corporate Profile Pty Ltd, Adelaide, Australia, pp. N/A, The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements, 1/01/03.

The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements. / Liu, Fang ; Mizerski, Dick; Kirsner, Kim.

Anzmac 2003 Conference Proceedings. ed. / R. Kennedy. Vol. 2003 Adelaide, Australia. ed. Adelaide, Australia : Corporate Profile Pty Ltd, 2003. p. N/A.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements

AU - Liu, Fang

AU - Mizerski, Dick

AU - Kirsner, Kim

PY - 2003

Y1 - 2003

M3 - Conference paper

SN - 0868039837

VL - 2003

SP - N/A

BT - Anzmac 2003 Conference Proceedings

A2 - Kennedy, R.

PB - Corporate Profile Pty Ltd

CY - Adelaide, Australia

T2 - The Effect of Mother Tongue and Language Attitude in Processing Cantonese and Mandarin Advertisements

Y2 - 1 January 2003

ER -