The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?

D.L. Alden, J.B. Kelley, P. Riefler, Julie Lee, Geoff Soutar

Research output: Contribution to journalArticlepeer-review

76 Citations (Scopus)
Original languageEnglish
Pages (from-to)17-38
JournalJournal of International Marketing
Issue number2
Publication statusPublished - 2013

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