The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?

D.L. Alden, J.B. Kelley, P. Riefler, Julie Lee, Geoff Soutar

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	17-38
Journal	Journal of International Marketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1509/jim.12.0086
Publication status	Published - 2013

Access to Document

@article{edd9e1a9c45540f7a8c5da72a5d98807,

title = "The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?",

author = "D.L. Alden and J.B. Kelley and P. Riefler and Julie Lee and Geoff Soutar",

year = "2013",

doi = "10.1509/jim.12.0086",

language = "English",

volume = "21",

pages = "17--38",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - The effect of global company animosity on global brand attitudes in emerging and developed markets

T2 - does perceived value matter?

AU - Alden, D.L.

AU - Kelley, J.B.

AU - Riefler, P.

AU - Lee, Julie

AU - Soutar, Geoff

PY - 2013

Y1 - 2013

U2 - 10.1509/jim.12.0086

DO - 10.1509/jim.12.0086

M3 - Article

VL - 21

SP - 17

EP - 38

JO - Journal of International Marketing

JF - Journal of International Marketing

SN - 1069-031X

IS - 2

ER -