The effect of culture in responding to commercial rumours

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)
Editors	S. Chetty, B. Collins
Place of Publication	Auckland
Publisher	Massey University
Pages	1-7
Volume	1
Edition	Massey University, Auckland
ISBN (Print)	0473082063
Publication status	Published - 2001
Event	The effect of culture in responding to commercial rumours - Massey University, Auckland Duration: 1 Jan 2001 → …

Conference	The effect of culture in responding to commercial rumours
Period	1/01/01 → …

Cite this

@inproceedings{6d098ad381964f089abceab0a630d321,

title = "The effect of culture in responding to commercial rumours",

author = "T. Kobinah and Dick Mizerski",

year = "2001",

language = "English",

isbn = "0473082063",

volume = "1",

pages = "1--7",

editor = "S. Chetty and B. Collins",

booktitle = "Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)",

publisher = "Massey University",

address = "New Zealand",

edition = "Massey University, Auckland",

note = "The effect of culture in responding to commercial rumours ; Conference date: 01-01-2001",

}

The effect of culture in responding to commercial rumours. / Kobinah, T.; Mizerski, Dick.
Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC). ed. / S. Chetty; B. Collins. Vol. 1 Massey University, Auckland. ed. Auckland: Massey University, 2001. p. 1-7.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The effect of culture in responding to commercial rumours

AU - Kobinah, T.

AU - Mizerski, Dick

PY - 2001

Y1 - 2001

M3 - Conference paper

SN - 0473082063

VL - 1

SP - 1

EP - 7

BT - Proceedings of The Australian and New Zealand Marketing Academy Conference (ANZMAC)

A2 - Chetty, S.

A2 - Collins, B.

PB - Massey University

CY - Auckland

T2 - The effect of culture in responding to commercial rumours

Y2 - 1 January 2001

ER -