@inproceedings{04d69e07cc764a1b9fba4cf5f5485cdb,
title = "The effect of cultural allgiance and values on the perception of spokespersons who deny commercial rumors",
author = "T. Kobinah and Dick Mizerski",
year = "2001",
language = "English",
volume = "1",
pages = "1--9",
editor = "S.M. Smith",
booktitle = "Proceedings of the 8th Cross Cultural Research Conference",
publisher = "Brigham Young University",
address = "United States",
edition = "Turtle Bay Resort, ahu, Hawaii",
note = "The effect of cultural allgiance and values on the perception of spokespersons who deny commercial rumors ; Conference date: 01-01-2001",
}