The effect of cultural allgiance and values on the perception of spokespersons who deny commercial rumors

T. Kobinah, Dick Mizerski

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationProceedings of the 8th Cross Cultural Research Conference
EditorsS.M. Smith
Place of PublicationProvo, UT
PublisherBrigham Young University
Pages1-9
Volume1
EditionTurtle Bay Resort, ahu, Hawaii
Publication statusPublished - 2001
EventThe effect of cultural allgiance and values on the perception of spokespersons who deny commercial rumors - Turtle Bay Resort, ahu, Hawaii
Duration: 1 Jan 2001 → …

Conference

ConferenceThe effect of cultural allgiance and values on the perception of spokespersons who deny commercial rumors
Period1/01/01 → …

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