The Effect of Cultural Allegiance and Values on the Perception of Spokespersons Denying Commercial Rumours

T. Kobinah, Dick Mizerski, K. Mizerski

Research output: Contribution to journalArticle

2 Citations (Scopus)

Fingerprint Dive into the research topics of 'The Effect of Cultural Allegiance and Values on the Perception of Spokespersons Denying Commercial Rumours'. Together they form a unique fingerprint.

Business & Economics