The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension

Fang Liu; Dick Mizerski

The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings
Editors	S. Merchant
Place of Publication	Lynchburg, USA
Publisher	Association for Business and Economics Research (ABER)
Pages	885-891
Volume	2004
Edition	Amstamdam, Netherland
ISBN (Print)	2952221006
Publication status	Published - 2004
Event	The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension - Amstamdam, Netherland Duration: 1 Jan 2004 → …

Conference

Conference	The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension
Period	1/01/04 → …

Cite this

@inproceedings{62084b519c914adfbb199ce47fc99d59,

title = "The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension",

author = "Fang Liu and Dick Mizerski",

year = "2004",

language = "English",

isbn = "2952221006",

volume = "2004",

pages = "885--891",

editor = "S. Merchant",

booktitle = "Proceedings",

publisher = "Association for Business and Economics Research (ABER)",

edition = "Amstamdam, Netherland",

note = "The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension ; Conference date: 01-01-2004",

}

Liu, F & Mizerski, D 2004, The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension. in S Merchant (ed.), Proceedings. Amstamdam, Netherland edn, vol. 2004, Association for Business and Economics Research (ABER), Lynchburg, USA, pp. 885-891, The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension, 1/01/04.

The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension. / Liu, Fang ; Mizerski, Dick.

Proceedings. ed. / S. Merchant. Vol. 2004 Amstamdam, Netherland. ed. Lynchburg, USA : Association for Business and Economics Research (ABER), 2004. p. 885-891.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension

AU - Liu, Fang

AU - Mizerski, Dick

PY - 2004

Y1 - 2004

M3 - Conference paper

SN - 2952221006

VL - 2004

SP - 885

EP - 891

BT - Proceedings

A2 - Merchant, S.

PB - Association for Business and Economics Research (ABER)

CY - Lynchburg, USA

T2 - The Effect of Chinese Language used in a Radio Ad on Subsequent Message Recall and Comprehension

Y2 - 1 January 2004

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