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The drivers of global brand attitude: a three-country study
James Branson Kelley
UWA Business School
Research output
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Thesis
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Doctoral Thesis
204
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Dive into the research topics of 'The drivers of global brand attitude: a three-country study'. Together they form a unique fingerprint.
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Social Sciences
Brazil
100%
South Korea
100%
Germany
100%
Cosmopolitanism
66%
Ethnopsychology
66%
Variance
33%
Market Share
33%
Financial Crisis
33%