The drivers and outcomes of brand attachment.

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2014
EventAcademy of Marketing Conference -
Duration: 1 Jan 2011 → …


ConferenceAcademy of Marketing Conference
Abbreviated titleAM
Period1/01/11 → …

Cite this

Japutra, A., Ekinci, Y., & Simkin, L. (2014). The drivers and outcomes of brand attachment.. Abstract from Academy of Marketing Conference, .