| Original language | English |
|---|---|
| Publication status | Published - 2014 |
| Event | Academy of Marketing Conference - Duration: 1 Jan 2011 → … |
Conference
| Conference | Academy of Marketing Conference |
|---|---|
| Abbreviated title | AM |
| Period | 1/01/11 → … |
The drivers and outcomes of brand attachment.
Arnold Japutra, Yuksel Ekinci, Lyndon Simkin
Research output: Contribution to conference › Abstract › peer-review