The drivers and outcomes of brand attachment.

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2014
EventAcademy of Marketing Conference -
Duration: 1 Jan 2011 → …

Conference

ConferenceAcademy of Marketing Conference
Abbreviated titleAM
Period1/01/11 → …

Cite this

Japutra, A., Ekinci, Y., & Simkin, L. (2014). The drivers and outcomes of brand attachment.. Abstract from Academy of Marketing Conference, .
Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon. / The drivers and outcomes of brand attachment. Abstract from Academy of Marketing Conference, .
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title = "The drivers and outcomes of brand attachment.",
author = "Arnold Japutra and Yuksel Ekinci and Lyndon Simkin",
year = "2014",
language = "English",
note = "Academy of Marketing Conference, AM ; Conference date: 01-01-2011",

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Japutra, A, Ekinci, Y & Simkin, L 2014, 'The drivers and outcomes of brand attachment.' Academy of Marketing Conference, 1/01/11, .

The drivers and outcomes of brand attachment. / Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon.

2014. Abstract from Academy of Marketing Conference, .

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - The drivers and outcomes of brand attachment.

AU - Japutra, Arnold

AU - Ekinci, Yuksel

AU - Simkin, Lyndon

PY - 2014

Y1 - 2014

UR - https://marketing.conference-services.net/programme.asp?conferenceID=4002&language=en-uk

M3 - Abstract

ER -

Japutra A, Ekinci Y, Simkin L. The drivers and outcomes of brand attachment.. 2014. Abstract from Academy of Marketing Conference, .