The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationBroadening the Boundaries
EditorsSharon Purchase
Place of PublicationPerth, Australia
PublisherPromaco Conventions Pty. Ltd.
PagesCB 331-337
Volumen/a
EditionFremantle
ISBN (Print)064645546X
Publication statusPublished - 2005
EventThe Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator? - Fremantle
Duration: 1 Jan 2005 → …

Conference

ConferenceThe Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?
Period1/01/05 → …

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