The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationBroadening the Boundaries
EditorsSharon Purchase
Place of PublicationPerth, Australia
PublisherPromaco Conventions Pty. Ltd.
PagesCB 331-337
Volumen/a
EditionFremantle
ISBN (Print)064645546X
Publication statusPublished - 2005
EventThe Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator? - Fremantle
Duration: 1 Jan 2005 → …

Conference

ConferenceThe Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?
Period1/01/05 → …

Cite this

Sweeney, J., Mazzarol, T., & Soutar, G. (2005). The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator? In S. Purchase (Ed.), Broadening the Boundaries (Fremantle ed., Vol. n/a, pp. CB 331-337). Perth, Australia: Promaco Conventions Pty. Ltd..
Sweeney, Jill ; Mazzarol, Tim ; Soutar, Geoff. / The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?. Broadening the Boundaries. editor / Sharon Purchase. Vol. n/a Fremantle. ed. Perth, Australia : Promaco Conventions Pty. Ltd., 2005. pp. CB 331-337
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title = "The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?",
author = "Jill Sweeney and Tim Mazzarol and Geoff Soutar",
year = "2005",
language = "English",
isbn = "064645546X",
volume = "n/a",
pages = "CB 331--337",
editor = "Sharon Purchase",
booktitle = "Broadening the Boundaries",
publisher = "Promaco Conventions Pty. Ltd.",
edition = "Fremantle",

}

Sweeney, J, Mazzarol, T & Soutar, G 2005, The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator? in S Purchase (ed.), Broadening the Boundaries. Fremantle edn, vol. n/a, Promaco Conventions Pty. Ltd., Perth, Australia, pp. CB 331-337, The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?, 1/01/05.

The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator? / Sweeney, Jill; Mazzarol, Tim; Soutar, Geoff.

Broadening the Boundaries. ed. / Sharon Purchase. Vol. n/a Fremantle. ed. Perth, Australia : Promaco Conventions Pty. Ltd., 2005. p. CB 331-337.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator?

AU - Sweeney, Jill

AU - Mazzarol, Tim

AU - Soutar, Geoff

PY - 2005

Y1 - 2005

M3 - Conference paper

SN - 064645546X

VL - n/a

SP - CB 331-337

BT - Broadening the Boundaries

A2 - Purchase, Sharon

PB - Promaco Conventions Pty. Ltd.

CY - Perth, Australia

ER -

Sweeney J, Mazzarol T, Soutar G. The Difference between Positive and Negative Word of Mouth: Emotion as a Differentiator? In Purchase S, editor, Broadening the Boundaries. Fremantle ed. Vol. n/a. Perth, Australia: Promaco Conventions Pty. Ltd. 2005. p. CB 331-337