The dark side of branding and consumer coping strategies. Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.

Arnold Japutra, Yuksel Ekinci

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages735-744
Publication statusPublished - 2016
EventAcademy of Marketing Science Conference -
Duration: 1 Jan 2011 → …

Conference

ConferenceAcademy of Marketing Science Conference
Period1/01/11 → …

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