The dark side of branding and consumer coping strategies.: Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.

Arnold Japutra; Yuksel Ekinci

The dark side of branding and consumer coping strategies. Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.

Arnold Japutra, Yuksel Ekinci

Marketing

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	735-744
Publication status	Published - 2016
Event	Academy of Marketing Science Conference - Duration: 1 Jan 2011 → …

Conference

Conference	Academy of Marketing Science Conference
Period	1/01/11 → …

Cite this

@conference{82c9ccf5587542bc89d4873895b0c64d,

title = "The dark side of branding and consumer coping strategies.: Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.",

author = "Arnold Japutra and Yuksel Ekinci",

year = "2016",

language = "English",

pages = "735--744",

note = "Academy of Marketing Science Conference ; Conference date: 01-01-2011",

}