The dark side of branding and consumer coping strategies. Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.

Arnold Japutra, Yuksel Ekinci

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages735-744
Publication statusPublished - 2016
EventAcademy of Marketing Science Conference -
Duration: 1 Jan 2011 → …

Conference

ConferenceAcademy of Marketing Science Conference
Period1/01/11 → …

Cite this

@conference{82c9ccf5587542bc89d4873895b0c64d,
title = "The dark side of branding and consumer coping strategies.: Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.",
author = "Arnold Japutra and Yuksel Ekinci",
year = "2016",
language = "English",
pages = "735--744",
note = "Academy of Marketing Science Conference ; Conference date: 01-01-2011",

}

The dark side of branding and consumer coping strategies. Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding. / Japutra, Arnold; Ekinci, Yuksel.

2016. 735-744 Abstract from Academy of Marketing Science Conference, .

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - The dark side of branding and consumer coping strategies.

T2 - Special session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding.

AU - Japutra, Arnold

AU - Ekinci, Yuksel

PY - 2016

Y1 - 2016

M3 - Abstract

SP - 735

EP - 744

ER -