The Components and Impact of Sponsored Search

B.J. Jansen, T.B. Flaherty, R. Baeza-Yates, L. Hunter, B. Kitts, Jamie Murphy

Research output: Contribution to journalReview article

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)90-93
JournalComputer
Volume42
Issue number5
DOIs
Publication statusPublished - 2009

Cite this

Jansen, B. J., Flaherty, T. B., Baeza-Yates, R., Hunter, L., Kitts, B., & Murphy, J. (2009). The Components and Impact of Sponsored Search. Computer, 42(5), 90-93. https://doi.org/10.1109/MC.2009.164
Jansen, B.J. ; Flaherty, T.B. ; Baeza-Yates, R. ; Hunter, L. ; Kitts, B. ; Murphy, Jamie. / The Components and Impact of Sponsored Search. In: Computer. 2009 ; Vol. 42, No. 5. pp. 90-93.
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Jansen, BJ, Flaherty, TB, Baeza-Yates, R, Hunter, L, Kitts, B & Murphy, J 2009, 'The Components and Impact of Sponsored Search' Computer, vol. 42, no. 5, pp. 90-93. https://doi.org/10.1109/MC.2009.164

The Components and Impact of Sponsored Search. / Jansen, B.J.; Flaherty, T.B.; Baeza-Yates, R.; Hunter, L.; Kitts, B.; Murphy, Jamie.

In: Computer, Vol. 42, No. 5, 2009, p. 90-93.

Research output: Contribution to journalReview article

TY - JOUR

T1 - The Components and Impact of Sponsored Search

AU - Jansen, B.J.

AU - Flaherty, T.B.

AU - Baeza-Yates, R.

AU - Hunter, L.

AU - Kitts, B.

AU - Murphy, Jamie

PY - 2009

Y1 - 2009

U2 - 10.1109/MC.2009.164

DO - 10.1109/MC.2009.164

M3 - Review article

VL - 42

SP - 90

EP - 93

JO - Computer

JF - Computer

SN - 0018-9162

IS - 5

ER -

Jansen BJ, Flaherty TB, Baeza-Yates R, Hunter L, Kitts B, Murphy J. The Components and Impact of Sponsored Search. Computer. 2009;42(5):90-93. https://doi.org/10.1109/MC.2009.164