TY - JOUR
T1 - The Best-Worst Scaling Approach: An Alternative to Schwarts'z Values Survey
AU - Lee, Julie
AU - Soutar, Geoff
AU - Louviere, J.
PY - 2008
Y1 - 2008
N2 - Traditional self-report ratings have some measurement problems that a relatively new method, best-worst scaling (BWS; Finn & Louviere. 1992), may overcome. This alternative method, based oil Louviere's BWS, can be used to measure the relative importance or perceived trade-offs among choice alternatives. The method is illustrated as an alternative to the Schwartz Value Survey (SVS; Schwartz, 1992). In a series of samples, it was found that Schwartz values best-worst survey (SVBWS) reproduced Schwartz's (1992) theoretical value structure and supported hypothesized relationships between values and value-expressive behaviors, ethnocentrism, and environmental-related tourism activities. In addition, the SVBWS approach took significantly less respondent time than the traditional SVS approach.
AB - Traditional self-report ratings have some measurement problems that a relatively new method, best-worst scaling (BWS; Finn & Louviere. 1992), may overcome. This alternative method, based oil Louviere's BWS, can be used to measure the relative importance or perceived trade-offs among choice alternatives. The method is illustrated as an alternative to the Schwartz Value Survey (SVS; Schwartz, 1992). In a series of samples, it was found that Schwartz values best-worst survey (SVBWS) reproduced Schwartz's (1992) theoretical value structure and supported hypothesized relationships between values and value-expressive behaviors, ethnocentrism, and environmental-related tourism activities. In addition, the SVBWS approach took significantly less respondent time than the traditional SVS approach.
U2 - 10.1080/00223890802107925
DO - 10.1080/00223890802107925
M3 - Article
C2 - 18584442
SN - 0022-3891
VL - 90
SP - 335
EP - 347
JO - Journal of Personality Assessment
JF - Journal of Personality Assessment
IS - 4
ER -