Testing the Association of Ethnic Identity and Acculturation

Mahestu N. Krisjanti; Dick Mizerski; Fang Liu

doi:10.1007/978-3-319-18696-2_2

Testing the Association of Ethnic Identity and Acculturation

Mahestu N. Krisjanti, Dick Mizerski, Fang Liu

Marketing

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Abstract

Early research proposed that ethnic identity and acculturation were separate constructs. More recently, researchers have argued that the two constructs measured the same construct of acculturation. Based on a survey of international students in Australia, this research finds that acculturation may have six or more factors that make up the construct.

Original language	English
Title of host publication	Cultural Perspectives in a Global Marketplace
Subtitle of host publication	Proceedings of the 2010 Cultural Perspectives in Marketing Conference
Editors	Dheeraj Sharma
Publisher	Springer Nature
Pages	6-12
Number of pages	7
ISBN (Electronic)	9783319186962
ISBN (Print)	9783319386942, 9783319186955
DOIs	https://doi.org/10.1007/978-3-319-18696-2_2
Publication status	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

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10.1007/978-3-319-18696-2_2

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Krisjanti, M. N., Mizerski, D., & Liu, F. (2016). Testing the Association of Ethnic Identity and Acculturation. In D. Sharma (Ed.), Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (pp. 6-12). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-18696-2_2

Krisjanti, Mahestu N. ; Mizerski, Dick ; Liu, Fang. / Testing the Association of Ethnic Identity and Acculturation. Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. editor / Dheeraj Sharma. Springer Nature, 2016. pp. 6-12 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "Early research proposed that ethnic identity and acculturation were separate constructs. More recently, researchers have argued that the two constructs measured the same construct of acculturation. Based on a survey of international students in Australia, this research finds that acculturation may have six or more factors that make up the construct.",

keywords = "Consumer Research, Ethnic Identity, Home Country, Host Culture, International Student",

author = "Krisjanti, {Mahestu N.} and Dick Mizerski and Fang Liu",

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Krisjanti, MN, Mizerski, D & Liu, F 2016, Testing the Association of Ethnic Identity and Acculturation. in D Sharma (ed.), Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 6-12. https://doi.org/10.1007/978-3-319-18696-2_2

Testing the Association of Ethnic Identity and Acculturation. / Krisjanti, Mahestu N.; Mizerski, Dick ; Liu, Fang.
Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. ed. / Dheeraj Sharma. Springer Nature, 2016. p. 6-12 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Conference paper › Chapter › peer-review

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AU - Liu, Fang

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KW - Ethnic Identity

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Krisjanti MN, Mizerski D , Liu F. Testing the Association of Ethnic Identity and Acculturation. In Sharma D, editor, Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Springer Nature. 2016. p. 6-12. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-18696-2_2

Testing the Association of Ethnic Identity and Acculturation

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