Testing the Association of Ethnic Identity and Acculturation

Mahestu N. Krisjanti, Dick Mizerski, Fang Liu

Research output: Chapter in Book/Conference paperChapterpeer-review

Abstract

Early research proposed that ethnic identity and acculturation were separate constructs. More recently, researchers have argued that the two constructs measured the same construct of acculturation. Based on a survey of international students in Australia, this research finds that acculturation may have six or more factors that make up the construct.

Original languageEnglish
Title of host publicationCultural Perspectives in a Global Marketplace
Subtitle of host publicationProceedings of the 2010 Cultural Perspectives in Marketing Conference
EditorsDheeraj Sharma
PublisherSpringer Nature
Pages6-12
Number of pages7
ISBN (Electronic)9783319186962
ISBN (Print)9783319386942, 9783319186955
DOIs
Publication statusPublished - 2016

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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