TESTING THE ASSOCIATION OF ETHNIC IDENTITY AND ACCULTURATION

M. Krisjanti, Dick Mizerski, Fang Liu

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publication2010 Culture Perspectives in Marketing Conference "Cultural Perspectives in a Global Marketplace"
EditorsDheeraj Sharma
Place of PublicationCanada
PublisherAcademy of Marketing Science
Pagesonline
VolumeN/A
EditionLille, France
Publication statusPublished - 2010
Event2010 Culture Perspectives in Marketing Conference: Cultural Perspectives in a Global Marketplace - Lille, France
Duration: 16 Jul 201016 Jul 2010

Conference

Conference2010 Culture Perspectives in Marketing Conference
Country/TerritoryFrance
CityLille
Period16/07/1016/07/10

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