Technology acceptance codel and the social CRM: a model for customer engagement

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the 45th Conference of The Academy of Marketing
Place of Publication	Southampton, UK
Publisher	University of Southampton
Number of pages	9
ISBN (Print)	9780854329472
Publication status	Published - 2012
Event	Academy of Marketing Conference 2012: Marketing: catching the technology wave - University of Southampton Highfield, Southhampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012 Conference number: 45 https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Conference	Academy of Marketing Conference 2012
Abbreviated title	AM
Country/Territory	United Kingdom
City	Southhampton
Period	2/07/12 → 5/07/12
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2012/

Cite this

@inproceedings{caa2ebb2bcbe4ed48430711182005069,

title = "Technology acceptance codel and the social CRM: a model for customer engagement",

author = "Paul Harrigan and M.M. Choudhury",

year = "2012",

language = "English",

isbn = "9780854329472",

booktitle = "Proceedings of the 45th Conference of The Academy of Marketing",

publisher = "University of Southampton",

note = "Academy of Marketing Conference 2012 : Marketing: catching the technology wave, AM ; Conference date: 02-07-2012 Through 05-07-2012",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2012/",

}

TY - GEN

T1 - Technology acceptance codel and the social CRM

T2 - Academy of Marketing Conference 2012

AU - Harrigan, Paul

AU - Choudhury, M.M.

N1 - Conference code: 45

PY - 2012

Y1 - 2012

M3 - Conference paper

SN - 9780854329472

BT - Proceedings of the 45th Conference of The Academy of Marketing

PB - University of Southampton

CY - Southampton, UK

Y2 - 2 July 2012 through 5 July 2012

ER -